FORMED

Scaling a Global Faith Platform to Reach Millions

FORMED brings the richness of the Catholic faith into everyday life—serving more than one million subscribers worldwide through a unified digital platform of films, studies, and parish resources.

As the Augustine Institute’s flagship platform, it aggregates content from over 100 Catholic content producers into a seamless experience designed to deepen engagement and support spiritual formation at scale.

My Role

As Creative Director, I led the evolution of FORMED from a content library into a cohesive, mission-driven digital experience—aligning brand, marketing, and platform strategy to better serve both users and the Church.

My work focused on:

• Clarifying the brand narrative to emphasize transformation—not just content consumption

• Building and scaling an integrated marketing system across web, email, paid media, and social

• Leading UX and conversion strategy to improve onboarding, engagement, and retention

• Equipping parishes with turnkey implementation and engagement tools to drive local adoption

• Creating marketing and sales enablement tools to support field teams and accelerate growth

• Building and mentoring a multidisciplinary team to deliver consistent, high-impact creative at scale

The Impact

By unifying brand, platform, and marketing, we strengthened FORMED’s ability to reach and engage modern audiences—while staying rooted in its mission.

The result is a platform that doesn’t just distribute content, but actively participates in the work of evangelization—meeting people where they are and helping move them deeper into the life of the Church.