Ben Dybas

Winter Park Resort

Winter Park Resort is Colorado's longest continually operated ski resort and over the past 75 years has become known as Colorado's Favorite. This project focused on using their “pass wagon” to both reinforce the brand as well as drive season pass sales. The strategy was to build on the resorts long-established and revered reputation yet also inspire skiing Nirvana through the use of custom photography and dynamic point-of-sale graphics.