Eternal Rest is a small group study from the Augustine Institute focused on the Catholic teaching about what happens after we die. The organization’s small group studies are typically sold to parishes by sales representatives.
To support this effort, the Marketing team first created awareness of the study through print and targeted digital advertising, social media, PR., and a microsite. Then, a marketing kit was sent to highly-engaged parish customers. The marketing kit included printed collateral for the parish to promote the study from within.
These tactics softened the beach for sales reps before they called on the parishes.
