Short-Form Video
This short-form video demonstrates the power of testimonial storytelling in building credibility. In this example, a teacher and a priest—trusted voices among Catholic school administrators—highlight the product's impact on their school. A similar approach could be highly effective in promoting Lookout Alert to Arvada residents and business owners, leveraging authentic testimonials to drive engagement and trust.
Email Design
When the Augustine Institute launched its free prayer app, an email campaign targeted existing customers, encouraging them to download it. The campaign saw high engagement, driving over 30,000 downloads in the first month. Since Lookout Alert is also a free offering, using clear and simple messaging and visuals could drive similar success across email, social, and digital channels.