Designing a Daily Prayer Habit for a Mobile-First World
Amen brings prayer into the rhythm of daily life—offering a free, beautifully designed prayer app that helps users encounter God wherever they are.
As part of the Augustine Institute’s portfolio of brands, Amen delivers guided meditations, Scripture, daily reflections, and prayers through a simple, mobile experience—designed to make spiritual engagement simple and convenient.
My Role
As Creative Director, I led the brand and go-to-market strategy for Amen—shaping both the product experience and the marketing system that fueled its growth.
My work focused on:
Developing a distinct yet connected brand identity—extending the Augustine Institute brand into a modern, mobile-first experience
Leading app store positioning and launch campaigns to drive awareness and downloads
Designing an integrated acquisition and engagement strategy across paid media, email, and owned channels
Guiding UX and content presentation to support daily habit formation and retention
Creating marketing and promotional systems to sustain growth post-launch
Leading a multidisciplinary team to deliver consistent, high-quality creative across product and marketing
The Impact
Successfully launched Amen as a top-tier Catholic prayer app with rapid early adoption
Drove strong download growth and ongoing user engagement through integrated campaigns
Increased daily usage and retention through improved content accessibility and UX
Established a scalable brand and marketing foundation to support continued growth
The result is a product that not only delivers content, but creates space for daily encounter—helping users build a consistent habit of prayer in a distracted, digital world.