Starting with a leading position in care delivery in and around Boise, this project helped St. Luke’s grow to the largest, most recognized and most preferred statewide system of inpatient and ambulatory services, physician services, and prevention. Along with a dedicated internal communications and PR team, the scope of this project included helping St. Luke’s leadership in all phases of brand development and integration in 6 markets and through an extensive network of partner hospitals. In addition to the brand development, a complete employee, physician and volunteer engagement process was developed to integrate the One St. Luke’s program across the system.
