Ben Dybas

St.Luke's Health


Starting with a leading position in care delivery in and around Boise, this project helped St. Luke’s grow to the largest, most recognized and most preferred State-wide system of inpatient and ambulatory services, physician services, and prevention. Along with a dedicated internal communications and PR team, the scope of this project included helping St. Luke’s leadership in all phases of brand development and integration in 6 markets and through an extensive network of partner hospitals. In addition to the brand development, a complete employee, physician and volunteer engagement process was developed to integrate the One St. Luke’s process across the system.